Join Us for the PRSA Annual Meeting at Watkins Glen International!

A Presentation on Reputation Management

Date: Thursday, Nov. 7
Time: 8 – 10 a.m.
Location:  Watkins Glen International, 2790 County Route 16, Watkins Glen
Cost: $20 PRSA Members/ $25 non-PRSA Members/ $15  PRSSA Members

Join us for a presentation on reputation management with Michael Gardner, public relations manager at Watkins Glen International and Laury Ward, president of Finger Lakes Wine Country Tourism Marketing Association.

Reputation Management is the management of relationships between an organization and the constituencies on which it depends. With the speed of today’s digital age, that function has become even more challenging especially for organizations working with multiple partners.

Locally, Watkins Glen International is host to events that receive national attention, and yet many of those events are not WGI events.

Finger Lakes Wine Country Tourism Marketing Association is responsible for marketing and promoting a multi-county region and the businesses and attractions within those counties. Yet, FLWC has little control over what happens within the region.

Our presenters will discuss the challenges and provide some tips on managing an organization’s reputation while balancing a strong partnership with other businesses and organizations.


Cost: $20 PRSA Members/ $25 non-PRSA Members/ $15 PRSSA Members

Deadline to Register: Tuesday, November 5

Location: Watkins Glen International

2790 County Route 16

Watkins Glen, NY 14891

Great Room (second floor of the Media Center)


Register Here