Social Media: Tactics & Tips to Cultivate Your Social Presence

Learn best practices for building a strong social media presence that harnesses the power of tuned-in customers.

Date: Wednesday, February 6
Time: 8 – 9:30 a.m.
Location: Tompkins Chamber/Convention & Visitors Bureau
(904 East Shore Drive, Ithaca, NY)
Cost: $15 PRSA Members/ $20 non-PRSA Members/ $10 Students

Join marketing, communications, and public relations professionals from across the Finger Lakes as PRSA FLX kicks off a series of professional programs for 2019. Hear from assistant professor at Syracuse University and widely published author, Regina Luttrell, tell us her best researched-based tips on how to build strategic approaches to improving brand loyalty through storytelling, content marketing, and search, in an effort to help you develop and implement a sound social media strategy. Understand how to make informed decisions about the social networks that will best help you achieve business objectives, explore the current marketplace and workplace factors driving social media strategies, and get some insights into valuable search strategies. The presentation will also focus on how best to integrate social media into your overall integrated campaign planning.

No matter what your level of social media management experience, you’ll find useful tips to take away.  Coffee and pastries provided.

For questions, please contact Heather Hughes at

ReginaLuttrell-2Regina Luttrell is the director of the graduate program in public relations at the Newhouse School of Communications at Syracuse University. A contributor to both trade and academic communications publications, she is also a noted speaker on topics related to the current social media revolution, the ongoing public relations evolution, and millennials in the workplace. She is the author of multiple books including “Social Media: How to Engage, Share, and Connect” and “The Millennial Mindset: Unraveling Fact from Fiction.”