Strategic Communication Planning
Thursday, March 5, 2020
8:30 AM – 10:00 AM EST
Location: Canopy by Hilton Ithaca Downtown
324 East State Street
Ithaca, NY 14850
Cost: $20 PRSA Members/ $25 non-PRSA Members/ $10 Student
About this Event
Are you interested in creating a strategic communications plan for your organization, but not sure how to get started? Or have a plan, but need perspective on certain elements? Learn more about developing communications strategies from two educators who teach strategic planning. Mansfield University assistant professor Holly Pieper/APR and Ithaca College assistant professor Yvette Sterbenk/APR will walk through developing the elements of a successful strategic communications plan including setting goals and objectives, defining your audience, developing strategies and tactics, and evaluating success. The speakers will discuss the basics of each step and use case study examples for illustration.This is also a great opportunity to check out a recently opened event space in Ithaca. Light breakfast options will be available.
Yvette Sterbenk has more than 20 years of experience in event planning, promotions, marketing communications, media relations and digital media management. From 2004-2015, she was the senior manager of communications at The Corning Museum of Glass, in Corning, NY, where she managed the museum’s international communications. Prior to this, she worked on consumer and technology accounts at agencies including BSMG/Weber Shandwick in Boston. In 2015, Sterbenk became a tenure-track assistant professor of corporate communication at the Roy H. Park School of Ithaca College. She teaches classes in corporate communication, social media, public relations and event planning. Her research interests include reputation management and CSR, as well as new and emerging media for communication. Sterbenk holds a BA in Anthropology from Adelphi University and an MA in Integrated Marketing Communication from Emerson College.
Holly Pieper, APR, is an Assistant Professor of Public Relations in the Department of Communication at Mansfield University. She received her Master’s Degree in Corporate Communication from the Park School of Communication at Ithaca College. She serves as the Faculty Advisor to Mansfield University’s Public Relations Student Society of America. Holly is a member and APR Co-Chair of the Public Relations Society of America – Finger Lakes Chapter.