Navigating the Maze of Data & Analytics
Date: Thursday, Oct. 10
Time: 5:30 – 7 p.m.
Location: Danby Gathery, 1774 Danby Road, Ithaca
Cost: $20 PRSA Members/ $25 non-PRSA Members/ $15 Students
Nicole Moreo, VP, Group Manager Ketchum Global Research, will lead attendees through the first steps in a measurement journey. From mapping goals, to deciding on data inputs, outputs and outcomes, a measurement framework is the first step to success. However, at a time when there is so much data and increasingly short timelines, it can be difficult to figure out where to start. All participants will leave the session with tools and steps to create a Measurement Framework and recommended next steps utilizing best practices from AMEC – the International Association for the Measurement and Evaluation of Communications.
This program is built for communications pros looking to take the next step in navigating the overwhelming amount of data available to us. You don’t want to miss this!
Top Higher Ed Communications Trends & Tactics You Need to Know
Date: Tuesday, Oct. 15
Time: 7:30 – 9 a.m.
Location: Pepsi Co Auditorium, Stocking Hall, 411 Tower Road, Cornell University
Cost: $15 PRSA Members/ $18 non-PRSA Members or Cornell Affiliates/$12 PRSSA Members
Discuss trends, challenges, and tactics for navigating the higher education landscape with Laura Jack, vice president for communications at Colgate University in Hamilton, N.Y.
Communications professionals face many competing priorities. With 10 years in corporate communications and 15 years in higher education, Laura H. Jack will discuss how to navigate the waters of higher education in an ever-changing landscape.
7:30 – 8:15 a.m.: Continental Breakfast & Networking
8:15 – 9 a.m.: Speaker Presentation and Q&A
Event to be held in room 146 in Stocking Hall (also home of the Cornell Dairy Bar, look for the large white milk bottle sculpture out front).
Parking: Easy parking directly across Tower Rd. from Stocking Hall – pay by the hour with Parkmobile.
If you have a disability and require assistance, or have general questions, please inform Samara Sit at firstname.lastname@example.org or 607-254-5137.
Attend our October 10 and October 15 events for a special rate:
$30 PRSA/Cornell Affiliate; $40 Non-PRSA/Cornell Affiliate; $25 PRSSA