Learn how to practice PR without losing your soul from former PR practitioner, Dick Martin, who led public relations for At&T during one of the most tumultuous periods in its history.
Join the Public Relations Society of America (PRSA) Finger Lakes Chapter for a discussion on how the new rules of engagement on social media are changing marketing strategies. The program will focus on how to create engaging content that brings results, how to leverage the most popular platforms, and how to measure outcomes.
The event, which includes refreshments, will take place from 5 to 6:30 p.m. on Thursday, March 22, at The Hotel Ithaca, 222 South Cayuga St. The cost is $20 for PRSA members and students, and $25 for non-members. Registration is available online until March 20.