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COMMUNITY SCHOOL OF MUSIC AND ARTS
330 E. Martin Luther King, Jr. / State Street, Ithaca, NY 14850
www.csma-ithaca.org (607) 272-1474
Position: Marketing and Outreach Manager
Status: Part-time (25 hours/week); non-exempt
The Community School of Music and Arts (CSMA) seeks to fill the new position of Marketing and Outreach Manager. We invite diverse, qualified individuals to apply to join our creative team.
Create and implement a comprehensive marketing and communications plan, ensuring consistent promotion of CSMA’s brand and effective strategies using available resources for reaching key constituent groups and targeting new audiences.
Build relationships with relevant media outlets and journalists. Write and distribute press releases, fostering a positive and enhanced regional media presence.
Manage CSMA’s website, social media, and e-newsletter. Create compelling content across platforms and evaluate strategies with analytics.
Develop print materials, such as postcards, brochures, posters, ads, and donor appeals in collaboration with graphic designer. Oversee publication and distribution.
Seek and coordinate opportunities for public speaking, tabling, and participation at events.
Oversee photography of CSMA programs and events, and image cataloguing.
Assign tasks to staff, volunteers, and interns, and supervise execution.
Education or professional experience in marketing, communications, writing, or a related field.
Outstanding verbal and written communication skills. Proficiency and inventiveness writing copy in various styles for all media platforms and diverse audiences.
Savvy with social media tools, platforms, analytics, and best practices. Excellent knowledge of WordPress and website management.
Strong sense of design and familiarity with photo editing tools.
Outstanding accuracy and attention to detail. Ability to self-organize, prioritize, and work efficiently under deadlines.
Knowledge of the community and local media, experience in the arts, and experience in the not-for-profit sector preferred.
The Community School of Music and Arts offers arts education programs for all ages and is a popular venue for performances, gallery exhibitions, and events. As “Ithaca’s creative home,” CSMA is a true center for artists, community members, and visitors to learn, produce, and connect with one another through multiple artistic disciplines.
CSMA celebrates diversity and provides equal opportunities inclusive of all people, regardless of race, color, age, sex, gender identity and expression, sexual orientation, disability, marital status, class, veteran status, national or ethnic origin, or religion.
Submit a cover letter, resume, and content samples by email to Robin Tropper-Herbel, Executive Director, at firstname.lastname@example.org. Must include cover letter for consideration. Preference will be given to applications received by February 24, 2020.