Past Events


2017 Northeast District Conference


Join us in the beautiful Finger Lakes region of New York for the 2017 PRSA Northeast District Conference.

Enjoy a day-long conference packed with keynote presentations, case studies, panels and much more. Network with colleagues and emerging professionals, and hear from experts across the industry.

Corning is nestled in the heart of Finger Lakes Wine Country in Upstate New York. During the conference, you’ll have opportunities to explore the picturesque and thriving small town of Corning and visit the world-famous Corning Museum of Glass.

Plan to extend your stay and discover the largest wine region on the East Coast, filled with gorges, waterfalls and, of course, beautiful lakes. This will truly be an opportunity to mix business and pleasure!

Visit the PRSA Northeast District website for full conference information.

Meet the Media Panel
Wednesday, June 8, 2016
12 – 1:30 pm
Hilton Garden Inn
35 Arnot Road
Horseheads, NY

A Panel Featuring:

  • Douglas Beers, General Manager, WENY Television
  • Greg Fry, Brand Manager/News Director, and Lee Rayburn, Host of the Morning Newswatch, WHCU News Radio/Cayuga Radio Group
  • Lois Wilson, Content Editor, Elmira Star-Gazette and Ithaca Journal

What trends are shaping today’s rapidly changing media landscape? How are media organizations adapting to the growing popularity of social media? How is local news covered and what is the best way for organizations to share their stories with the media?

Find out the answers to these questions and more as editors and managers of local             media organizations offer advice to communications professionals from the Finger           Lakes region. Lunch will be served before the panel’s presentation and will be          followed by a question-and-answer session.

The cost to attend is $25 for PRSA members, $30 for non-members, and $20  for students

Please RSVP online by June 3. Registrations at the door will be accepted with payment by cash or check. For more information, contact Sherrie Negrea at or at (607)257-9116.

Mentoring Mullet Party … What’s a Mullet Party? Business up front, party in the back!
Tuesday, April 19, 2016
5:30 – 7:30 pm
Franziska Racker Centers
3226 Wilkins Road
Ithaca, NY 14850

Our Finger Lakes twist is that we’ll use the event to network with Ithaca College and Mansfield University PRSSA members and public relations students from other regional schools! Won’t you join us to help these students learn about your career path, the work you’re doing now, and your thoughts on how they should begin to embark on their own professional path?

Students – don’t miss this great opportunity to have your resume reviewed for free and receive tips on writing a good cover letter,. Also, for just $5, get a professional headshot! These are invaluable for your social media sites as you begin your job searches. Headshot cost is separate; please bring cash.

Kate Fuller, social media manager at and young professional, will talk about her career path in communications.

The cost to attend is $10 for members of PRSA and PRSSA (Public Relations Student Society of America) and $15 for non-members. Reservations can be made online .

For more information, you can also contact Sherrie Negrea at or at (607)257-9116.

Risk Taking in Marketing and Communications
Thursday, February 18, 2016
8:30 – 10:30 am
Ithaca/Tompkins County Convention & Visitors Bureau, 904 East Shore Dr., Ithaca.

Last year, in the midst of one of the coldest winters on record, the Ithaca/Tompkins County Convention & Visitors Bureau launched a campaign advising travelers to avoid Ithaca’s snow drifts and instead vacation in Key West. This unexpected tongue-in-cheek message garnered national media attention for the region and exponentially increased traffic to the VisitIthaca website.

ithaca key west

Meanwhile, in Binghamton , another innovative marketing initiative has been changing the way people view the city. BingPop has been organizing events such as an outdoor projection arts festival that drew record breaking of people to downtown streets. It’s also been partnering with local businesses to promote community goodwill and encourage local shopping through promotions like “Random Acts of Cheer,” which surprised people with free dinners, shopping experiences and more.


These creative marketing campaigns will be the focus of a program sponsored by the Public Relations Society of America (PRSA) Finger Lakes Chapter on Thursday, February 18. The event will feature two speakers from the Ithaca/Tompkins County Convention & Visitors BureauJodi LaPierre, visitor services manager, and Kristy Mitchell, integrated marketing manager. In addition, Joshua Bernard, co-creator of BingPop, will discuss his organization’s work in getting people excited about Binghamton.

Engaging Employees with Internal Communication
David Kubissa, Manager of Employee Communications at Corning Incorporated
Friday, November 13, 9 a.m. – 11 a.m.
Franziska Racker Center, 3226 Wilkins Rd, Ithaca

With the rise of social media broadcasting messages to the outside world, the importance of internal communication to engage employees can be overlooked. Learn how organizations can deliver and sustain effective internal communication.

David Kubissa, manager of Employee Communications at Corning Incorporated, will discuss communicating across an organization using the tools of modern technology.

The cost is $10 for members of PRSA and PRSSA (Public Relations Student Society of America) and $15 for non-members. Reservations for the program, which includes a continental breakfast, can be made online until November 11.

Kubissa joined Corning in 2010 after a 30-year career in print and online journalism with the Gannett Co. Inc., which owns more than 90 daily newspapers across the country. A native of Rochester, Kubissa began his professional career as a high school English teacher. He has a bachelor’s degree from the State University of New York at Oswego and a master’s degree in journalism from the University of Missouri.

New Space, New Light, New Brand

The New York Times called the recently opened Contemporary Art + Design Wing at The Corning Museum of Glass “a light-gathering masterpiece.”  Get a behind-the-scenes tour of the new space, followed by lunch and a case study presentation of how the Museum created and implemented a new brand to coincide with the opening of this new addition.

Join us on Tuesday, June 16, at The Corning Museum of Glass, from 11:30 am – 1:30 pmand hear Rob Cassetti, senior director of creative services, and Yvette Sterbenk, senior manager of communications, discuss the strategic thinking behind the new brand, the process of collaborating with local designers to create it, and the nuts and bolts (and challenges) of implementation.

$20 for PRSSA and PRSA members, $30 for non-members
Lunch included.  Register by Thursday, June  11.

Questions? Contact Sherrie Negrea at or by calling (607)257-9116.